Reverse logistics is a term that captures the life cycle of a product after it gets to the end user. This could deal with how the customer uses or disposes of the product as well as its packaging. The biggest consideration for companies—when it comes to reverse logistics—is returns. If you don’t already have a管理回报计划, you are late to the game. The good news is you have Hughes by your side to understand how to manage reverse logistics and stop hemorrhaging money due to the inevitable returns.
Reducing returns is Step 1
令人惊讶的20% of ecommerce returnsare the result of shipping damage. That is a high rate considering the strategies and products available for companies shipping product to the end user. In other words, by simply changing the void-fill or rethinking how the carton is sealed, a company can dramatically reduce the amount of damaged product going to customers.
人们退回物品的第二个原因是他们收到了错误的项目。这是另一个易于解决仓库中的问题，具有高效且适当的包装线。在Hughes，我们帮助客户帮助了他们通过使用来确保它们运送合适的产品vision systems to analyzeeach package.
A third and final reason that people return products involve the product not meeting the customer’s needs. Whether it was the wrong size or they just didn’t like it, this is a very common reason for returns in ecommerce. Consider your online purchasing process and ensure that your website clearly communicates what the product is and what the customer is getting. Is there enough detail for your customer to make an accurate decision before they press the buy button?
无论返回的原因如何，重要的是要注意nearly 70% of people won’t even purchase from a brand that doesn’t allow returns。如果您甚至希望有机会捕捉客户，则允许退货非常重要，但具有有效的逆向物流过程来管理返回过程附带的协调。
Addressing the Increase in Ecommerce
With the rise in ecommerce purchases, companies are dealing with a rise in returns. Couple that with the fact that ecommerce purchases are3x more likely to be returnedthan purchases in retail stores, and you are dealing with a lot of returns. Typically in these scenarios, the product is simply not what the customer was expecting. For instance, if a customer can’t decide between two different shoes, they will order both and return the one they don’t want, at no loss to the customer. It’s also hard to gauge sizes, so a customer could order a medium and a large and return the one that doesn’t fit.
Remaining Profitable and Managing Reverse Logistics
One major way to improve reverse logistics is to implement equipment for automated box cutting. With theABOT box cutter,您可以提高吞吐量，降低劳动力和成本，并提高安全性。机器可以在预编程的高度和深度处理切割随机盒尺寸，所有内容都保持内容安全。
Another consideration ishow you manage your customers。重要的是，您有办法跟踪谁返回以及他们多久回来。这对销售服装和珠宝等物品的公司变得流行。不幸的是，客户将在短时间内购买和使用，然后在完成时返回物品。或者，他们会将在线购买视为“尝试”的机会，然后返回他们不想要的东西。
As a result of the aforementioned crimes and misuses, companies have introduced maximum number of returns per customer andhigh-level monitoringon how customers are utilizing the return policy.
Making Decisions about Return Logistics
If you are unsure about how to approach returns, or if you are looking to introduce equipment to manage the return process,contact a Hughes reverse logistics expert today。